Privacy policy

Last Updated: July 30, 2026

At JVKOOL, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, store, and protect your information when you visit our website, purchase our products, or otherwise interact with our services.

By accessing or using our website, you acknowledge that you have read and understood this Privacy Policy.

1. Information We Collect

We collect information that you voluntarily provide, information collected automatically when you use our website, and information provided by trusted third-party service providers.

Personal Information

Depending on how you interact with our website, we may collect:

  • Full name
  • Email address
  • Shipping address
  • Billing address
  • Phone number
  • Payment information (processed securely by third-party payment providers)
  • Order history and purchase details
  • Customer support communications
  • Account information (if you create an account)

JVKOOL does not directly store complete payment card numbers or payment credentials.

Device and Website Usage Information

When you visit our website, certain information may be collected automatically, including:

  • IP address
  • Browser type and version
  • Device type
  • Operating system
  • Language preferences
  • Time zone
  • Pages visited
  • Products viewed
  • Shopping cart activity
  • Referring websites
  • Website interactions
  • Traffic sources

2. Shopify Platform

Our online store is hosted by Shopify.

Shopify provides the ecommerce platform that allows us to sell our products and services. As part of providing these services, Shopify may collect and process certain information, including checkout information, device identifiers, cookies, IP addresses, and transaction details.

For more information about how Shopify processes personal information, please refer to Shopify's Privacy Policy.

3. How We Use Your Information

We use your information to operate our business and provide you with a secure, reliable, and personalized shopping experience.

Your information may be used to:

Order Processing

  • Process and fulfill orders
  • Verify purchases
  • Process payments
  • Arrange shipping and delivery
  • Manage returns, exchanges, and refunds

Customer Support

  • Respond to inquiries
  • Provide product assistance
  • Resolve customer service issues
  • Improve customer satisfaction

Website Improvement

  • Analyze website performance
  • Improve website functionality
  • Enhance user experience
  • Develop new products and services
  • Prevent fraud and unauthorized activities

Marketing Communications

With your consent where required by law, we may send:

  • Product updates
  • Promotional offers
  • Educational content
  • Company news
  • Special events

You may unsubscribe from marketing emails at any time by clicking the "Unsubscribe" link included in our emails or by contacting us directly.

4. Legal Basis for Processing (GDPR)

If you are located in the European Economic Area (EEA), United Kingdom, or other jurisdictions with similar privacy laws, we process your personal information based on one or more of the following legal grounds:

  • Your consent
  • Performance of a contract
  • Compliance with legal obligations
  • Protection of vital interests
  • Our legitimate business interests, provided these interests do not override your rights and freedoms

5. How We Share Your Information

JVKOOL does not sell or rent your personal information.

We may share your information only when necessary with trusted service providers who assist us in operating our business.

These may include:

Ecommerce Platform

  • Shopify

Payment Providers

  • Shopify Payments
  • PayPal
  • Other payment providers available during checkout

Shipping and Fulfillment Partners

To deliver your orders, we may share:

  • Name
  • Shipping address
  • Contact information
  • Order details

with shipping carriers and fulfillment partners.

Analytics and Marketing Services

Depending on the services used on our website, we may work with providers such as:

  • Google Analytics
  • Google Ads
  • Meta Pixel
  • TikTok Pixel
  • Klaviyo (email marketing)

These providers help us:

  • Understand website performance
  • Measure advertising effectiveness
  • Improve customer experience
  • Personalize marketing communications

We may also disclose information if required by law or when necessary to protect our legal rights.

6. Cookies and Similar Technologies

Our website uses cookies, pixels, and similar technologies to improve your browsing experience.

These technologies may include:

Types of Cookies We Use

Essential Cookies

Required for website functionality, security, checkout, and account access.

Functional Cookies

Remember your preferences and improve website usability.

Analytics Cookies

Help us understand how visitors use our website so we can improve our services.

Advertising Cookies

Allow us and our advertising partners to deliver more relevant advertisements and measure campaign performance.

You can control cookies through your browser settings. Please note that disabling certain cookies may affect website functionality.

7. Advertising and Personalized Marketing

We may work with advertising partners to provide personalized advertisements based on your interactions with our website.

These technologies may collect information regarding:

  • Browsing behavior
  • Products viewed
  • Purchase interests
  • Website engagement

This information helps improve advertising relevance and overall customer experience.

8. Email Marketing

If you subscribe to our newsletter or promotional communications, we may use third-party email service providers, such as Klaviyo, to manage and deliver our email campaigns.

You may unsubscribe from promotional emails at any time.

Please note that even if you opt out of marketing communications, we may still send transactional emails related to your orders, returns, warranties, or customer support requests.

9. Product and Wellness Information

JVKOOL products, including our LED Red Light Therapy Hair Growth Cap, are intended for personal wellness and cosmetic use.

Our products are not intended to diagnose, treat, cure, or prevent any disease.

Individual results may vary.

We do not intentionally collect sensitive health information unless you voluntarily provide such information when communicating with our customer support team.

10. Data Retention

We retain your personal information only for as long as reasonably necessary to:

  • Fulfill orders
  • Provide customer support
  • Maintain business records
  • Comply with legal obligations
  • Resolve disputes
  • Enforce our agreements

When personal information is no longer required, it will be securely deleted or anonymized where appropriate.

11. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information.

These rights may include:

  • Access your personal information
  • Correct inaccurate information
  • Request deletion of your information
  • Restrict certain processing
  • Object to certain processing activities
  • Withdraw consent where applicable
  • Receive a copy of your personal information in a portable format
  • Opt out of marketing communications

To exercise any of these rights, please contact us using the information provided below.

12. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you may have additional privacy rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA).

These rights may include:

  • The right to know what personal information we collect
  • The right to request deletion of personal information
  • The right to correct inaccurate personal information
  • The right to limit certain uses of personal information where applicable
  • The right not to be discriminated against for exercising your privacy rights

JVKOOL does not sell personal information as defined under applicable California law.

13. Children's Privacy

Our website and products are not intended for children under the age of 13.

We do not knowingly collect personal information from children.

If we become aware that personal information has been collected from a child without appropriate consent, we will promptly delete such information.

14. International Data Transfers

Because JVKOOL serves customers worldwide, your information may be transferred to and processed in countries other than your country of residence.

Where required by law, we implement appropriate safeguards to protect personal information during international transfers.

15. Data Security

We implement reasonable administrative, technical, and organizational security measures designed to protect your personal information against unauthorized access, disclosure, alteration, or destruction.

However, no method of data transmission over the Internet or electronic storage can be guaranteed to be completely secure.

16. Third-Party Websites

Our website may contain links to third-party websites.

We are not responsible for the privacy practices or content of those third-party websites. We encourage you to review their privacy policies before providing personal information.

17. Do Not Track

Some web browsers offer a "Do Not Track" (DNT) feature.

Because there is currently no universally accepted standard for responding to DNT signals, our website does not respond differently to such signals.

18. Automated Decision-Making

JVKOOL does not use automated decision-making or profiling that produces legal or similarly significant effects on individuals.

19. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, technology, legal requirements, or regulatory guidance.

Any updates will become effective when posted on this page. The "Last Updated" date at the top of this Policy will indicate when changes were made.

20. Contact Us

If you have any questions about this Privacy Policy, wish to exercise your privacy rights, or would like additional information about how we process your personal information, please contact us:

JVKOOL
Email: support@jvkool.com