Video SEO Marketing Tips
It all starts with a bit of keyword research. Try to find keywords that people are already searching for, so that you know there’s demand for that keyword or that keyword phrase. I ask myself the question, “What would people type in naturally to find the kind of content in my video?” So, I would type in whatever comes naturally into the search box on YouTube and see what comes up for the suggestions. That gives me just an idea of what people are already searching for.
Next, I go to the YouTube search keyword tool. It’s different than the Google Keyword search tool, because people search differently on YouTube than they do on Google. Video SEO Marketing Tips
Once I have my main keyword phrase decided on, I throw that in at the beginning of my title. I throw it in the description area as well, among other nice, organic content.
Then inside your tags, you will have that as your first keyword phrase as well, alongside other keyword phrases. But put your main one right at the beginning.
That’s really simple, basic stuff, but a lot of people don’t do it. So, if you do it, you’re going to be the hit of the crowd already.
The key word here is backlinking. Create high quality backlinks to your videos on YouTube for the keyword phrases that you want to rank for.
I’ll give you an example. Recently, someone approached me who was running a very, very successful blog who had a page rank of seven. You don’t see that too often. That means the site gets a ton of traffic and is very authoritative.
They said, “Gideon, can you create some videos for us we want to throw on our site?”
I haven’t gone through that yet, but if they were to embed one of my videos on their site it essentially creates a PR7 backlink to my video.
In turn, YouTube and Google will then notice and they will say, “There’s something happening here. There’s this big, authority site that’s giving this video a vote of confidence. So therefore it must be valuable.”
I’m not an SEO expert, so I don’t know all the details about that, but I do know that if a high-page ranking website embeds your video, your chance of getting ranked in higher in Google and in YouTube is very good. Video SEO Marketing Tips
Backlinks through Your Own Blog
Backlinking comes part and parcel with a strategy that I teach.
When you build your own authority video blog and you embed your YouTube video on your video blog, you can create a high-quality backlink to your own video on YouTube.
For example, my own blog right now, GideonShalwick.com, is a page rank five site. Every time I have a new YouTube video, I embed that video on my site. Then, it automatically creates a page rank five back-link back to my YouTube video, which immediately gives YouTube and Google the signal that this video is important. Video SEO Marketing Tips
Optimizing Video Blog Posts
Often I have the exact same keyword phrase on my title for my video blog post as the title on YouTube. It seems to help make both your video on your video blog and your video on YouTube (the same video) rank better in Google.
So I have cases where I’ll have two video thumbnail results on the first page of Google.
Another thing that I do for each video is I have a very small, very brief two or three paragraph little introduction that’s unique content about the video. After the video, I always list the full transcript of the video as well.
The obvious reason to have captions is for people who have a hearing disability, so they can follow along by reading what I’m saying. Also, people who might be at the office and want to turn down the sound can still follow along. Some people just like reading the text in any case while listening to and watching the video as well. It just reinforces the content.
So, all those things are pretty cool. But there’s another reason that I use it for on top of all of those reasons, and that’s for search engine optimization.
+ Automatic Captions
YouTube creates captions in any case. They have a voice recognition algorithm that tries to figure out what you’re saying. Now, if you’re American, that’s fine. But if you’re a South-African-Kiwi-Australian like me with a weird accent, the automatic captioning doesn’t really work. It comes up with some really strange suggestions.
+ Upload Your Own Captions
It’s really simple: YouTube gives you that option just to upload a text file of your transcript. They then figure out where the text needs to go and when. It’s pretty clever.
But what’s really awesome about uploading your own text file is that the text file that you upload gets indexed by YouTube and Google. So, all of that text becomes searchable by YouTube and Google. So there are some pretty cool SEO benefits, especially for the long term. My gut feeling is that manually created caption files will become more and more important as time goes by, so you might as well do it.
Apparently, the automated captions don’t get indexed.