What is video marketing ?
Video marketing could mean the difference between making a sale or not. Think about it. Nowadays when you want to buy something you’ll instinctively look for any videos that have been made about the product you’re interested in. That way you can decide if the product is right for you.
Well that is exactly what your customers are doing with you. They want to know if what you’re selling is as good as you say and if you are someone they can trust. You could potentially be missing out on customers by not utilising the power of video marketing.
Here is your opportunity to engage with your audience, build trust and ultimately increase sales. You know your product is great. However, your customers don’t necessarily know that. Video gives you a platform to provide your customer with more information about your services and products.
Benefits of video marketing
85% of people prefer to watch video than read text.
80% of executives are watching more online video today than they were a year ago.
90% of internet traffic in the next year will be video based.
Customers who view product videos are 85% more likely to buy than visitors who do not.
1) You can get your video seen by your targeted audience. This means you can pick who sees your video and get it seen my people you want as customers or website visitors. You can do this through video seo or ranking your videos or using advertising. The best advertising system you can use is Google bad YouTube platform because they allow you to choose who sees your video ad, which is a huge benefit! And the best part about this is that it is very inexpensive to advertise your video.
2) The second benefit to video marketing is that you can control the results that come up in Google’s search results. The title you put into YouTube will most likely be the same title that appears in Google’s search results. This means you can use your YouTube video to deliver your contact info or what you want, directly into Google. You can also use your thumbnail to get a 42% higher CTA and you can even get a custom thumbnail.
3) The third benefit of video marketing is that you can easily become an authority on your topic or niche and when you do it is easier to sell your products, services, get them to your website, sign up for your newsletter, or whatever you want them to do.
Why video is the future of content marketing ?
More customers consume content as part of their buying journey – a likely mix of short attention span, content clutter and the evolution of the buyer. In fact, Microsoft reported in a 2015 study that humans have an 8-second attention span vs. a goldfish’s 9-second hold. So, if you are to hook and catch your customer – video seems to be the winning content bait.
Video content is the critical door into the content marketing world of your customers, influencers, and social media tribe – since it’s where the consumption trends and short-term differentiation sit. Brands who understand the potential impact of video can build solutions for the big content equations – finding a way to connect with their customers and differentiate from their competitors!
Tools to Make Your Videos Marketing
Helps boost Youtube & Google search rank for videos.It can generate 100s different looking Vydeo Grams from a very same video so you can share them on timelines across social networks
like Facebook, Twitter, Google+, Pinterest, Tumblr, and many others.
Here are walk through demos of VydeoGram
GoAnimate is a simply amazing tool that allows you to make your own professional animated videos. The results are absolutely beautiful – you first get to choose from their selection of themes: And then you start creating! After choosing a background, you can add characters, props, text and much more and end up creating a beautiful animated video in a matter of minutes. At the end of it, you’ll probably forget what you were supposed to create the video for, and just do it for fun!
Moovly is another tool that allows you to create animated content that looks professional. They have an amazing selection of animations that you can add to your video, allowing for a lot of versatility and a very entertaining and engaging end result. It’s not as fast as other tools, but if you’re like me, you’re going to have a lot of fun creating your animated video – and will probably look for reasons to create some more!
Creating a video script with Insta Video Agency is an extremely easy task. First of all, you need to select your desired niche and script template layout. A bunch of professional looking script layouts are available out there for you and you can easily select a one out of them. Then you can proceed to the next stage, where you will be asked to add the components. This would be a step by step process of creating your video. You can seek the assistance of helpful tips and notes during this process to make the life easy. When you go through these steps, you will arrive at the final step, where you will be asked to publish your video. You can publish your script in two different file formats as Microsoft Word and PDF. It is even possible to record it on your own or seek the assistance of a freelancing video creator.