OnSite SEO Optimization Tips
The first thing I would suggest is that if you’re publishing content, use WordPress. It’s so much easier to do it in WordPress. There are so many fewer steps that you have to deal with. So just use WordPress, please.
The next thing I would do is get Yoast’s WordPress SEO plugin.
It lets you write the title, description, and keyword tags for each piece of content that you create. The title and description meta tags are kind of like the first things that Google will see when they get to your page.
Get the Right Domain
Your domain name has some importance. Basically, you want to find a healthy balance between a brandable domain name and something you can rank with as well.
Ultimately, if you know SEO and you know what you’re doing, you don’t really need to get a domain name with a keyword in it. Like, IncomeDiary is proof of that. We rank it without trouble. But it does give you an advantage when you have an exact match domain or a domain with a keyword in it.
Go to Permalinks in WordPress and you change them so it’s /%postname%/. That makes it so that you when you do a new post, it uses the actual title of the post.
The Title Tag
The title tag is 60 characters and you basically want to get your keyword in there while also describing the thing. That’s not always easy because there’s not that much space to write it, but you don’t have to go too crazy. It doesn’t have to be an elaborately written title or anything. It just needs to say what it is. OnSite SEO Optimization
With your title tags, let’s say there are three keywords. It will be Keyword #1 and then a pipe (shift + \), then Keyword #2 and then a pipe, and then Keyword #3. That’s not the best in terms of clicking on it, but in terms of SEO it definitely does help rank.
The Description Tag
Then the description tag is 155 characters, I think. You want to describe the content while also drawing the click. Again, you’ve got to find that balance between being blatantly SEO content and actually being salesy and drawing clicks.
The Keyword Tag
Tom keeps telling me that it has no relevance at all anymore and Google doesn’t care. But I just do it anyway because it takes like literally less than 10 seconds. I just put in our top three keywords that we’re trying to rank that post or page for.
The headline is basically the title. This isn’t necessarily the title tag; it depends on what theme you’re using. You’re going to have to see.
The headline’s html tag is h1. Basically, your goal is the same as with the title tag: you want to get your keyword in there and you want to write a good headline, write a good title. OnSite SEO Optimization
You want to focus on keyword density a little bit, but you don’t want to go too crazy with it. We try to go for 2-3% keyword density. Basically, if your keyword is “Make Money,” then you want to get that keyword to show up two or three times for every 100 words.
However, it has to make sense. It has to be clear English. Try to write at an eighth grade level, please. If it’s gibberish, Google knows. They’re not stupid. If the word is just randomly put in the sentence and it doesn’t make sense, they’re going to be like, “Seriously, dude?”
So, try to get it in there as much as you can as long as it makes sense.
On-Site SEO Essentials
Images and videos are a big part of on-site SEO – especially YouTube videos. Obviously, YouTube being owned by Google is very helpful. So, a lot of times we’ll put YouTube videos in there.
We definitely put up multiple images. With images, we set up the alternate text tag. When you’re importing the image, it will say “alternate text” and you can just fill it in.
By the way, for file names, always use dashes, not underscores. I think I’ve read before that that’s the proper formatting that Google likes. They just like dashes.
Longer content means better SEO, period. My buddies over at SurfIQ.com did a survey of like 15,000 keywords and the average first page result for any of the top ten results had over 2,000 words in it, so that’s something to consider.
You can rank shorter content, but it’s not easy. You’re kind of trying to walk with missing a leg. OnSite SEO Optimization
Interlinking is another thing that’s really helpful. The easier it is for Google to navigate through your site, the better it is for you.
So, if you have a page and it links to another page inside your site, and the anchor text is “Fat Loss,” it’s telling Google that that page is about fat loss and therefore it will give it some extra emphasis for that keyword. If you have a lot of pages linking to that page inside of your site, it tells them that that page is an important page on your website.
It’s very similar to how you do out-bound linking into your site, just inside of your actual site. You definitely want to get into the habit of interlinking between your posts. Just do it when it makes sense to. I don’t have a set number of links per post, but I would say two to three. It depends on how long your content is, too.
See More : Off Page SEO Link Building