Off Page SEO Link Building
Linking to your site is about two things: relevance and quality.
If your site is about making money online, links from Internet marketing sites and other related websites would be considered relevant. Getting a link from a site about car detailing is not as relevant and will therefore not be as helpful.
However, I will say that we do a lot of link-building from non-relevant sites. It’s just always better to get relevant sites.
One of the biggest determinants of quality is page rank. That’s kind of like the big beall-end-all for Google. It’s kind of like the easiest way to measure how high quality a site is.
If a site has a page rank 8, for example, it’s a pretty high-quality site. If the page rank is 4 or 5, that’s still pretty solid. So, you want links from relevant sites with high page rank. That is usually the way we go.
Where to Send Links
You definitely want to send a lot of links to the home page of your site, but you also want to be mixing and matching where you’re linking to on your site. You want to be doing what’s called deep linking, which is linking to different pages on your site.
Google’s all about the natural link-building. Making natural links, all of the links wouldn’t just go to your home page. They would go to different pages on your site. So, linking to deep content helps a lot.
You want the anchor text to be relevant for what you want to rank for. So, if it’s a fat loss page, the anchor text should be “Fat Loss.” However, you want to make sure that you don’t use the same anchor text too often. Again, it’s not natural if every link to your site is just “Fat Loss,” right?
You get something called an anchor over-optimization penalty and that will knock your site down forty spots in the results. Getting penalized by Google is like someone punching you in the face repeatedly. It’s not fun. So, you want to be careful there. Off Page SEO Link Building
This is the principle of how quickly you’re building links. You want to start off slow and then slowly build up. Then you can kind of exponentially increase.
Basically, this is another thing about being natural. Initially, a site is not going to get millions of links unless it goes viral. But usually, the viral pattern is an exponential curve. It doesn’t just happen all of sudden.
So, you want to be careful. You want to start off slow.
NoFollow links supposedly don’t pass page rank. So, people like to say that NoFollow links are not worth getting. However, a link is a link is a link.
Nobody is naturally going to get all DoFollow links, so you want to mix and match getting NoFollow and DoFollow.
Ways of Link-Building:
Guest Posting – Off Page SEO Link Building
I really like guest posting because it has many more benefits than just SEO.
First off, in order to be able to write a guest post for blogs, you need to be a good writer. If you’re not a good writer, then maybe it isn’t the best thing for you. You also need to set up good relationships with people.
The truth is that most bloggers are lazy. It helps their site when they have high quality content coming in, not just from them. A lot of bloggers will get started hot and they’ll write all their content themselves. Then after a while, they’ll be like, “Dang. I really need help writing posts.” So, they’ll look for people to do guest posts for them.
Depending on who you post for, they might mail to that post. So not only will you get a link from that site (which is ideally a relevant site with the proper anchor text), you’ll get actual traffic as well.
Web 2.0 Properties
Guest posting is really fun, but you can’t really get that many links at once. Writing blog posts is a time intensive thing. So our real core of our strategy revolves around web 2.0 properties.
Basically, a web 2.0 property is a site that allows you to post your own content. Some examples of web 2.0 properties are sites like Squidoo, the hosted WordPress sites, Blogger, Blogspot, and the wiki sites. There are literally like 300 hundred.
Since they are constantly being updated with thousands and thousands of new pages of content every single day, Google considers them to be super-high quality.
Squidoo is a page rank 8, for example. Granted, the page that you create on Squidoo is not necessarily going to be page rank 8, but it is going to be high quality.
So, we’ll write a high quality article and post it onto Squidoo, then have that article link back to our site. Or, if we can get away with it, we’ll spin an article and we’ll post it to just Google. That’s for people who are either lazy or cheap. It’s not really a long-term strategy. Off Page SEO Link Building
This is a nifty little strategy that we use. Basically, if you want to make a link reel, you create a piece of content on Squidoo and you link that piece of content back to your main money site, either your home page or a deep link.
Then you have that Squidoo lens link to another web 2.0 property. So, it could be another Squidoo lens; it could be a wiki page; it could be an article that you’ve written elsewhere. It could be any piece of content on a web 2.0 property.
That piece of content links back to your main money site and then links to yet another web 2.0 property. But they don’t reciprocate links.
It goes around and around in a circle. It ends up looking like a bicycle wheel, where you have the money site being linked to by every web 2.0 property and each web 2.0 property links to another one.
That basically passes authority between all of those web 2.0 properties and makes each one a little bit more powerful. Since you link all of those back to your main money site, it helps a lot. So that’s a big part of what we do and it works extremely well.
Spamming Web 2.0
One of the cool things about web 2.0 properties is that, since there’s so much content being posted on them all the time, you can build a whole bunch of spammy, lowquality links to them and they don’t get penalized.
It just gets mixed up in the mash of the thousands of other posts. Since, everyone’s doing it, it’s impossible for Google to be like, “Oh he’s doing something wrong. Stop him.” It just works really well.
Link Building for Links
We’ll even build links to our web 2.0 properties. We’ll build links to our links, basically. That will make them even more authoritative, which passes the authority back to the main money site.
That’s something called link laundering, which sounds really illegal. But it’s not, I promise you. Though I guess people would consider it black hat.
Usually the way you do that is you use lower-quality links than the initial ones, just because it’s faster and easier. So, the links could be on social bookmarks, through article marketing, forum profiles and that kind of crap.
A lot of people will tell you that article marketing is dead and I think that’s the absolute truth. If you’re writing high quality articles, posting them to article marketing sites, and expecting them to get picked up and used, that isn’t a good use of your time.
However, those links are still good. So we like to do it in bulk. We’ll use two pieces of software. The first one is called The Best Spinner and the second one is called Article Marketing Robot. Off Page SEO Link Building
The Best Spinner
The Best Spinner spins your content, so that you can post it to like a 1,000 different article directories and it will be a different piece of content each time.
Now, granted, it’s low-quality content. I guess you have to really consider the ethics of doing it. They’re trying to crack down on that kind of stuff so you want to usually spin it really well so that it makes sense, it’s not total gibberish. If you don’t want to spin it all, then just get written content, but that can be expensive and time consuming. Off Page SEO Link Building
Article Marketing Robot
Article Marketing Robot takes that spun article and then it submits it to hundreds of different article directories. It does this at different time intervals, so that looks natural and everything. We’ve used article marketing like this on some of our sites and it’s worked exceptionally well. It’s also very auto-pilot.
So that’s just something to try. If you’re afraid of using it on your main money site, then I would just use it on your links.
Social Bookmarking – Off Page SEO Link Building
Social bookmarking sites are sites like Delicious.
SocialMonkee.com is a free tool that automatically submits your site to social bookmarking sites. It works pretty well. Sometimes, we’ll buy social bookmarking services from Wiki Fire (a really awesome site for buying SEO services).
We usually do one round of social bookmarking our sites and then we use that to build links to our links.
See More : Black Hat SEO Tactics