Instagram Business Model
What is Instagram
+ This brief section is for the newbies: Instagram is a photo sharing mobile application.
+ If you use an iPhone or an Android, chances are you are already using Instagram! If not, download it from the app store and start using it already because Instagram is going to be playing a big role in online businesses in the coming few months. Many businesses have already adopted!
How normally people use Instagram
+ It’s normally used among family/friends for photo sharing. Celebrities use it too to create a huge fan following for themselves. Big corporations use it as a part of their marketing mix.
+ However I am going to suggest a slightly out of the box idea in this WSO… so keep reading. Instagram Business Model
What are some of the different ways to use Instagram for online marketing
Before diving into the method I want to propose in this WSO, I’d like to share some different ways you can use Instagram for your marketing needs. Won’t go into details, just a quick glance:
- If you are local business owner, you can Instagram to promote your products. Start by following people in YOUR locality. Make sure your Instagram profile has contact details and address of your business.
- If you are a blogger, you can drive lots of traffic to your MOBILE site using Instagram. Make sure your blog/site is optimized to be viewed on mobiles/smartphones. Key here is to follow the right people and use lots of hashtags in your image description.
- You can also build an email list using Instagram. For that you’ll need a mobile optimized squeeze page.
And you can go on and on.
+ So here we are. The method I want to talk about involves advertising other businesses on YOUR Instagram profile. And getting paid for it. Instagram Business Model
+ In the beginning you may have to do it for free till you build amount a decent about of followers and trust with existing advertisers.
How is this method unique
+ It’s quite unique in the sense that it combines different aspects of offline and online marketing.
+ And even though Instagram has not rolled out it’s own advertising platform yet, you can still make use of it as a b2b advertising tool.
Does it require any cold calling
+ It doesn’t require any coldcalling nor any offline meeting etc.
+ It’s purely virtual. You could be sitting somewhere in Middle East and literally market for local businesses in Canada!
How much time do you need to spend working on this
+ No time restrictions. But it can get intensive.
+ By that I mean, you may need to post images every few hours or even hourly.
+ If you are a mobile savvy person then this shouldn’t be a problem.
What tools are needed to make this method work
To begin with, you would ideally need the following: A smartphone (obviously!), Whatsapp and PayPal account or even a normal savings account in any bank if PayPal is still not used in your country.
So here’s what you do step by step
Here’s the method:
+ This is about turning your Instagram account into a “Classifieds” sort of thing, where other businesses can get their ads posted and pay you for it.
+ You act as a bridging point between advertisers and consumers. Your role is simply getting ads (and payments) from advertisers and putting up their ads on your Instagram profile. Simple. I don’t know about other parts of the world, but this is becoming a huge business in Middle East and the trend is set to rise. Instagram Business Model
+ Time for some examples. Check out the following Instagram profiles and study them closely: http://statigr.am/bahrainstore
+ So lets say you setup a new Instagram profile, lets call it “ClassifiedsArabia”. First thing you want to do is create an Image (Instagram images are 612×612 pixels) about your Classifieds services and post this image on your profile.
Example from a real profile: BD is Bahraini currency.
+ Secondly, start following relevant people. Follow other classifieds profiles and follow their followers. Don’t go overboard on this. A few hundred follows per day is okay. The more you follow, the more will follow you back. Remember these people are very relevant because you are getting them from other classifieds accounts. Instagram Business Model
+ This should have been the first step! Get a proper display picture for your Instagram profile and properly fill out the bio/about section. You may want to put your phone number right there in the bio so advertisers can send you their ads on this number through Whatsapp.
+ What many of these Instagram classifieds profiles do in Middle East is that they contact with advertisers via Whatsapp. You may come up with a different twist to it. But Whatsapp works well too. Specially if you are just beginning. I’ll suggest an advanced version of this method later on which eliminates the need to use Whatsapp and become 90% hands free.
Step by Step Demo
+ Note that this is being done in Bahrain, where PayPal is not widely used…. however if you want to use PayPal rather than bank account, all you need to do is send your PayPal payment link to your customers and tell them to send you the PayPal transaction ID along with the Ad, via Whatsapp or whatever communication platform you prefer.
+ You can get some ideas from looking at the above Whatsapp conversation. It’s basically rinse and repeat. The seller goes through the same conversation process with every potential customer who inquires about his services.
Instagram Business Model