How To Make Money on YouTube
I will guide you through the treacherous waters of YouTube marketing and introduce the basic concepts of my method.
YouTube Marketing Is Different From Traditional Search Engine Marketing
In the past, many Internet marketers tried their luck at YouTube and failed miserably
- I know because I was one of them. The reason many IM enthusiasts fail at YouTube is because they apply the same methods to the online video streaming platform than they do to regular Google search results.
By doing so, they forget to take one crucial thing into consideration: the user’s intent.
Let me take an example. A couple of years ago, I started playing around with YouTube and decided to start uploading my own videos. For my first upload, I settled on promoting an affiliate offer from a Web hosting company. I wrote a script, hired a couple of actors and even shot and edited the video using professional equipment. I named the video “You won’t believe that amazing 90% discount at XXX Web Hosting!” and waited for the visitors to flock to my new video and click on the affiliate link I had pasted in the description box. How To Make Money on YouTube
The results of that experiment? 528 views in 12 months and about $20 in affiliate commissions for a video that had cost me at least ten times that to make.
And I am not alone here: many Internet marketers – even very successful ones – have failed miserably when trying to promote offers on YouTube, causing them to dismiss YouTube entirely with a casual “No one makes money on YouTube unless you’re a YouTuber.”
As I mentioned earlier, the problem with my video was not its quality, but rather the fact that I had not taken into consideration the average YouTube user’s intent.
Not Every Type of Content is Suitable for YouTube
When people go to Google to search for something, they do so for a multitude of reasons, from buying something to learning about a specific topic, finding hotel reviews or discount coupons, meeting people… The list is endless.
On the other hand, when people go to YouTube, they only do so to either get entertained or to learn something. Any video that does not fall squarely into either one of these two categories is doomed to fail.
Now, let’s go back to my original video. Why did it fail? Well, it failed simply because no one ever goes to YouTube to type “web hosting discount” in the search box. People do so on Google, not on YouTube.
At this point, you may think: “ Hey, wait a minute there, Nick! When I go to Google, I get YouTube results in my search results and they always rank high! So, even if no one ever found my “Get the Best Mortgage in Toronto” video on YouTube, people would still find it when they search for “best mortgage Toronto” on Google!”
Short answer: nope. Google is quite good at finding out the user’s intent based on the keywords or phrases she entered and will only return YouTube videos on the first page of the SERPs if it thinks the user is looking specifically for video content or for
How To Make Money on YouTube – Contain Quality
Over the years, many Internet marketers have come up with ways to try to “game” YouTube by uploading quickly-made videos created with Animoto or by re-uploading videos that have a “Creative Commons” tag. Some have even published WSOs promoting those same methods to unsuspecting Warriors.
The fact is, YouTube users should never be underestimated. They – very quickly – upvote content that they enjoy or click the Dislike button on videos that are poorly- made or videos that they have already seen on other channels. In short: you can’t “game” YouTube. Your only option if you want to make it big on YouTube is to give the site’s users what they want: original, quality content.
Unfortunately, creating original quality content is not easy. Sure, there are YouTubers out there who got famous and are now making millions thanks to their videos but, let’s face it, not everyone has the personality, looks or sense of humor required to make it big thanks to their personality alone.
Unless you have great on-screen presence and a ton of confidence to boot, your chances of making it big on YouTube while appearing on screen or doing voice-overs is close to nil.
Which brings me to my method.
By using the method I am about to outline, you will be able to create original, quality
content that people actually want to watch on YouTube without having to appear on
screen or in voice-overs.
How To Make Money on YouTube – The Method
Based on what we just discussed, your videos should fulfill three criteria:
- They should be original.
- They should feature entertaining or informative content that people actually
want to watch.
- They should contain quality
In addition, to avoid losing your account due to copyright takedowns, your videos
should only contain legal content.
Finally, to make the method scalable, your videos should be easy to produce. Ideally,
you should be able to make several videos per day with minimum hassle.
The method I am going to outline right now does fulfill those five criteria, therefore allowing you to create hundreds of hours of popular content for YouTube.
But, what is this method about? Well, it’s about quotes.
Rather than spending a couple of paragraphs trying to explain what a “quotes video” is, I am going to ask you to go watch the following three videos right now. Don’t worry, they’re less than 5 minutes long and it won’t take too much of your valuable time. How To Make Money on YouTube
Quotes About Life Lessons (https://www.youtube.com/watch?v=uaj1vzaeXMU)
Love Quotes and Sayings (https://www.youtube.com/watch?v=3ke_XUU7rJA)
Once a Wise Man Said (https://www.youtube.com/watch?v=0bGVFTbvQQs)
As you’ve just seen, quotes videos, typically, are slideshows of images featuring quotes on a specific topic with music playing in the background.
By using license-free images and music along with anonymous quotes or quotes from religious figures or famous people – which cannot be copyrighted –, you can create an endless number of quotes videos, each targeting a specific issue or interest, from loneliness to depression, love, friendship, school, the Bible or even, if you feel so inclined, certain types of afflictions.
As we will see in the next section, this makes monetizing such videos really easy by only attracting highly-targeted viewers.
In addition, quotes videos can be made quickly, using either free software or programs that are already installed on your computer. You won’t have to spend a dime to make them. Time-wise, it usually takes me about 30 minutes to make a full 3- minute video, which means that you could easily make 10 videos per day, or even more!