WHAT YOU’LL LEARN
How to Get Started
Customizing Your Fan Page
How to Get More Fans
Effective Status Updates
Building a Community
Look Professional – Facebook Domination
Make it look professional.
Get a nice, large image for your profile image for your fan page. If you look at mine, it’s really tall. Facebook gives you a lot of real estate to work with and you can use that image to direct people. Put a little arrow there that says, “Click ‘Like’ above,” or “Click the links down below.” You can use that to tell people what to do.
The profile images (little thumbnails up at the top) are also important. If you go to my page, you can see what I’m talking about. Getting a couple of those made, just to round out your fan page so it doesn’t look like you just threw it up. People can tell when you just threw it up.
Promote a Product – Facebook Domination
The next thing I would do is find a product to promote – either an affiliate product or your own.
Your fan page isn’t really going to do a lot for you unless you’re selling something online to make money. I think that’s where we all want to be. You’re not just making a site to blog for free.
Get Fans for Free – Facebook Domination
We go over all this stuff in a lot of our training.
But one of the best ways to do it is called @ Tagging. It’s kind of like on Twitter. You can post a status update on your fan page and you can use the @ symbol and tag any other object on Facebook.
You can tag people, pages, or groups. If you tag that person or page in your new status update or your post, that gets shown on that other page. So if that page has a bunch of fans, you’re going to get free exposure to all of those people. It’s kind of like guest blogging, but you never ask their permission.
Hopefully you’re saying something productive and they’re not going to delete your post. Be careful with @ Tagging, because if you just start tagging people all over the place and you’re not really adding to their page or complimenting them, you’re going to get banned from their page. It’s not a good way to start a relationship by any means. So make sure that you’re being productive.
@ Tagging requires time and patience. You’re not just going to get 10,000 fans overnight.
Buy Facebook Ads – Facebook Domination
Facebook Ads are the best way to get going fast. You can turn up Facebook Ads as high as you want. You can get 100 clicks a day or 5,000 clicks a day. It’s just a matter of knowing what you’re doing.
When I start my new businesses now, I make sure that my product is ready so that I have something to sell on the backend that can pay for the ads. Then I can just run the ad all day long.
You can spend as little as you want. You can spend a dollar a day or five dollars a day. Facebook doesn’t care how much you’re spending as long as you’re going to pay them.
If you don’t have a product to promote, you can still create an ad campaign, keep it polished, and play around with the different settings. See how it works.
As soon as you get a product to promote or a product to sell, probably the best place to start is $25-$50 a day, just to test out your funnel. Just send a little bit of traffic through your fan page and start to see, “Hey, I spent $100… Did I make any of it back?
If you didn’t, then stop the campaign as fast as possible. Go back and tweak your funnel. Most likely, people didn’t buy because your message is wrong or something’s broken in some way. Tweak, improve, and then go back and restart your campaign. Spend hopefully another $50 bucks and then maybe make a sale. Now you’re getting closer to breaking even and off-setting the cost.
The more you tweak things, eventually you’ll get to the point where you’re actually making money. Sometimes you can get to that point right off the bat. If you really know what you’re doing, you go off and you spend $50 bucks and you earn $75 bucks. Then the next day you have $75 bucks to spend and it just kind of snowballs.
I used to spend $15 bucks a day and now I’m spending $1,000 bucks a day. It makes me $1500 bucks. So, it just pays for itself.
The Cost of a Click
It depends on what niche you’re in. If you’re in the real estate niche, you’re probably going to get less than 100 for $100. It’s going to be like a dollar or two dollars a click. The reason is that people make a lot of money in real estate and those clicks are worth a lot of money.
So, it’s not a bad sign if your clicks are expensive. It just means that you’re in a competitive market where the traffic is really worth a lot of money. If you’re in a smaller niche, like my baseball niche, I can get clicks for like 25 cents. If I really create a sick ad that just crushes, I can probably get clicks for five or ten cents.
In the Internet marketing world, you’re going to pay anywhere from fifty cents to a dollar. Again, you can pay more if you don’t know what you’re doing and you can pay a lot less if you really create an awesome ad. So, it just all depends on what niche you’re in.
The Value of a Funnel System
You don’t want to start if you don’t have a funnel. If you just have a fan page, that’s the fastest way to blow your money. Make sure that you have a solid funnel with a product or multiple products.
Build Your List – Facebook Domination
Even if we have a day where we don’t make any money, we spend a $1,000 and we only make a $1,000 back, we’re still building our list. We’re building our fan page for free. People would die for that.
Let’s say someone starts off and you have your whole funnel brought out and you send $100 of traffic to your fan page and you only make two sales of your $47 product, so you technically lost six bucks that day. But if you also got 30 people to opt-in, then you just got 30 people to opt-in for $6. That’s freaking awesome.
If you can make money, obviously that’s the best case scenario. We’re getting paid to build our list, which is just huge. But losing money on Facebook ads is not the end of the world.
FACEBOOK MARKETING STRATEGY
In my experience, you really can have your whole marketing strategy be through Facebook.
Funnel – Facebook Domination
I create a Facebook ad, where someone clicks on it from their profile.
They get taken to my fan page, where they opt-in.
After that, they get taken to my thank you page, where I deliver my content. That thank you page is on my website.
So Facebook is my first two steps: it’s where I get the traffic and it’s where I convert the traffic so that I build my list. Then I get them back to my site.
Websites are Essential – Facebook Domination
I believe that you have to have a site. After somebody opts-in on my fan page, I bring them to my site where I use Optimize Press (a nice theme for WordPress made by James Dyson) to create sales pages and squeeze pages.
So, the site is still critical. I think that you have to have a site, where you can really customize things and put your video sales letters up. If your product is like mine – if it’s a video product or ebook or whatever – it’s probably best delivered on a website. You can’t really protect a product on Facebook. You would basically be giving it away.
Facebook is really where it all starts. It’s really where the power is for me. It’s my first two steps before I get them back to my site. But, I use my site for all of the backend stuff.
Diverse Traffic Streams – Facebook Domination
We’re trying to go back and ramp up our SEO. I definitely believe in it. I just never had time to blog day in and day out. So, I never saw a big increase in my SEO traffic. We’re going to be ramping that up this year.
ight now, probably 80-90% of our traffic is from Facebook. So, we’re getting a Google Adwords campaign started in the next month. We’ve got a couple guys working on that. Hopefully, this year it will drop down to 50%.
That way, if we ever got shut down we’re not in trouble. Anyone that’s been around for a while knows that there’s danger anywhere. You can get shut down anywhere for doing something Facebook, Google, or AWeber doesn’t like. So, we definitely want to diversify and I would encourage anybody to do the same.
If all of your eggs are in one basket, stop. Try to get something else kicking for you.
What Makes Facebook Special
There are two things that make Facebook work. If Facebook didn’t have them, I would not be using it.
The first one is their ad platform. Facebook Ads is just outrageously powerful. It’s cheap too, though it’s getting more expensive by the day because more people are jumping in.
You can just get so targeted. For example, I can make sure all of my ads are only being sent to people who like Facebook marketing, Internet marketing, or Income Diary. I can target whatever I want to target to make sure that those ads are going to be as effective as possible.
But it’s also simple enough that it lets a complete newbie come in and set up an effective campaign. See more : Facebook Retargeting campaigns
Google AdWords, on the other hand, if you go in there you almost have a seizure from all of the settings. It’s outrageous to set up. Not to mention, they hate Internet marketers, so if you’re going to throw up squeeze pages, you’re going to get banned. I got my account banned about a year ago. I wasn’t even doing anything wrong. It’s just one of those things that Google’s so big they can do whatever they want.
Fan Page Customization
You can add a custom tab, which is basically a mini web page inside your fan page. If they didn’t have that, I would have to send Facebook Ads off of Facebook onto my website. I’m not going to send ads to my fan page wall and just build up a bunch of fans that are just commenting on my wall. That doesn’t help me at all. It doesn’t build my list. It doesn’t sell my products.
So, I have to be able to send them to a page where I can embed an AWeber form and thankfully Facebook allows me to do that.
FAN PAGE DESIGN
Get a Designer – Facebook Domination
If you’re not a designer, get somebody to do it for you. It can be a little bit of a cost, but it’s going to be worth it. Hopefully, you’re not going to have to change it very often.
Profile Images – Facebook Domination
It’s a pretty small graphic. I mean, the profile image can be approximately 200 pixels wide by 600 pixels tall – which is a pretty tall image. There’s a lot of real estate that you’re giving up if you just put up a small logo that says, “Get 10,000 Fans.”
So, I think of it like your own free advertisement on the left. You can really use that real estate to let people know what you’re all about. Let them know why you’re there, how you’re going to help them, and convey the end result that they’re looking for when they come to your page.
Use that real estate to tell them what to do next. You can tell them to click “Like” by putting a little arrow up to the Like button. You can tell them to click one of your links down below.
Page Images – Facebook Domination
The same principles apply to the page profile images up top. It just makes it look more professional. You don’t have to have them. But if you do, it separates you from the other fan pages out there.
If you go to my page and see them, they look like little icons. You can actually click on them and the image is actually bigger.
We have a free tutorial on this after you opt-in and get on our list. We show you exactly how to make those. But, basically you can put a little preview image or an icon there and when they click on it, it’s a free ad. You can put whatever you want. We have all of our different products up there and when you click on it, it tells you a little bit about the product and gives you the link to go get it.
We don’t make a ton of sales from there, but any sales are good. We would have never made those sales had we not just taken the time to make those tiny images and put them up there.
Custom Tabs – Facebook Domination
If you’re going after fans, one of the best things to do right when they hit your page is to have either a graphic or a video that plays on that page. It would say, “Welcome to our page! Click ‘Like’ above,” and then go into whatever you’re going to go into.
If it’s an opt-in, tell them why they need to opt-in. You can’t succeed online without telling people what you want them to do. If you just send them to a random fan page that has a couple of nice graphics and stuff like that and you’re just hoping that they’re going to click ‘Like’, opt-in, and buy your product without you telling them… they’re not going to do it.
Your custom tab doesn’t have to be pretty or flashy and you don’t have to spend $500 or $1000 bucks on it. But as long as it’s concise, simple, effective, and you’re telling people what to do, they’re going to do it.
GET MORE FANS
Find Your Ideal Customer – Facebook Domination
My best advice is to target more narrowly than you’ve ever targeted in your life. Do some research and try to figure out who is your ideal customer.
Let’s go back to the baseball scenario. For me, the first time I created an ad, I went in there and I said, “I don’t care how old, how young, or if they’re male or female. If they like baseball, I’m going to target them and I’m going to sell them my stuff.”
It sounds great, because if you go in and put in the word baseball and target everyone that likes baseball, it’s like 20 million people. So I was thinking, “I’m going to sell 20 million ebooks! I’m going to make a million dollars in the next week.” It’s just so many people.
But I didn’t realize how ignorant that was. Not everyone who likes baseball needed to buy my baseball training. I targeted players for a long time before I realized that players don’t have any money to spend on this kind of stuff. So, I quickly had to learn who my ideal customer was.
I found out that my ideal customers were middle aged coaches and parents who had a vested interest in their son succeeding at the game of baseball. So, instead of targeting players or baseball fans, I switched my targeting to baseball coach – just by changing that keyword and adding the keyword ‘baseball coach’.
I was kind of upset because that 20 million mark dropped down to like 50,000 people. I thought, “Man, I’m never going to be able to make a ton of money.” But my campaign was so much more effective because those people were actually the people most likely to buy my product. Facebook Domination
They had the money to buy my product. They had a reason to buy my product. Now I could gear my message towards coaches instead of towards players. So, my whole campaign just got ten times more effective. Making that change is what allowed me to actually make money online for the first time. I was finally targeting the right people. The more targeted you get, the cheaper your traffic gets.
You’ve got to put your product in front of someone who wants it and has the funds to buy it. It’s just one of those things that a lot of people get wrong. They get target happy and put in 1,000 keywords. I think the difference between me and a lot of people out there is that I target one keyword at a time, to make sure that it’s going to bring in highly targeted, highly qualified traffic.
EdgeRank – Facebook Domination
The other biggest tip is that Facebook has this thing called EdgeRank, which basically ranks all of the posts on the home feed.
If you go to your home feed, you’ll see everybody else’s status updates. There is a formula for which status updates show up highest and which show up longest. The status updates that show up there at the top are generally the most liked and most commented on status updates.
So, if your best friend puts up a picture of their new baby and twelve people comment and 24 people like it, then it’s probably going to show up there all day long, because Facebook sees that as more important and probably something that you want to see.
To translate that onto your fan page, you want to post things that are going to get liked and going to get commented on. One of the biggest ways to do that, even with boring posts, is to say, “Click ‘Like’ if you agree,” and then put your comment.
Example of a Post Optimized for EdgeRank
So, let’s go to my baseball fan page. Let’s say the Yankees just won the World Series. I would put a status update that says, “Click ‘Like’ if you’re a Yankee fan,” then I would say, something like, “Congrats Yankees fans for winning the 2012 World Series. Comment below if you’re a Yankee fan or you’re a Yankee hater.”
Mostly likely that’s just going to get bombarded. People will probably get into arguments and that will make them comment more. It’s also going to get a lot of likes. People are going to share it and now you can actually see how many people share your status updates on Facebook.
Simply because I had a kind of provocative comment-related post, now it’s going to be shown to all of my fans on their home feed, all day long. If it didn’t get any engagement, it would only show up for ten minutes and then it would be gone.
Most likely, throughout any given day, 99% of your fans are not going to visit your fan page. They might visit once a week or once a month. Or they might forget about you. So, if you can show up on their home feed and remind them, it’s going to get more likes and more comments which are going to show to all of their friends and hopefully all of their friends are going to end up back at your fan page. So, strategically posting on your wall is kind of the sum of an effective fan page and the best way to get free traffic.