Full Circle SEO Strategy – Blogging & Social Media
Google is all about helping people find what they’re looking for.
Basically, if someone goes to Google and they search for something and they find exactly what they’re looking for, they’re going to think, “Google did a good job, so I’m going to use it again next time.” Maybe next time they’ll click on an ad or two.
So your goal should be to make your site high enough quality that Google’s going to want to rank you to be the first result. If you have a high quality website with high quality content, Google’s going to want to send you that traffic. It all fits in with their business model.
Circle SEO Strategy – Blogging
I’m really attached to blogging. We also do ranked product pages, but it’s not ideal. Those pages are not really designed to rank. A lot of times, eventually, they get busted.
Example of SEO through Blogging
We’re starting with a new client who’s in the self-defense market.
+ Basically, he’s got his product pages and those are two separate websites.
+ We’ve also got his main blog, where he’s going to write tons of really, really high quality content. I’ve told him to write 2000-3000 word articles about certain subjects. Then we get those pages ranked and those articles basically become sales letters, in the sense that they’re selling his content.
+ I should say this: they don’t all have to be 2,000 or 4,000 words. It’s just that longer content ranks better, period. The stuff that ranks the best on IncomeDiary is about 6,000 words.
=> Tool for SEO : SEONeos
Blogs Designed to Sell
Some of blog posts are really more like sales letters. Sometimes they don’t even look like a blog post, it’s a single column page.
That works really well even though it literally will look like a sales letter. It will have like little “Add to Cart” buttons and especially if it’s an affiliate program.
Sales Pitches Disguised as Content
One of the biggest things that I don’t see people do enough is promoting articles that are really just a pitch disguised as content. Those are so freaking effective and people love it.
For example, Joe Marion is like a ridiculously successful fitness marketer and a lot of times he’ll write these articles that are like, “One Secret Food for Fat Loss.” Then, at the end, it’s like, “Oh, if you liked this, then you’re probably going to like this other thing.” Those sell really well.
=> Off Page SEO
Social Media & SEO
+ It’s becoming more and more important now. In search results, sometimes you’ll get Twitter results.
+ You’ll get just like your friends content and Google + results and all that.
+ Google is moving more towards social media and social networking based partly on the fact that they just released Google +.
+ Aside from links, it’s a way for them to determine whether a site is quality or not. If people are liking, tweeting, and +1’ing the content, that means that it must be important and people must like it. Therefore, it should get some relevance. So, that’s why Google got the +1 thing, so that they could have their own measurement tool.
+ I think they’ve experimented with rearranging rankings based on +1’s, though I doubt that’s ever going to be a permanent change in terms of how important it is. It will be a ranking factor, but not the single determining ranking factor.
+ So I think it’s really important to have on your site and that’s one of the on-site factors: having the like button, the tweet button, the +1 button, and encouraging people to share their stuff all over the web. That’s huge.
See more : Social Media Tips
Circle SEO Strategy