Black Hat seo Tactics
The truth is that any link-building is black hat, according to Google. Google is all about this natural, invisible hand of link-building: the higher quality stuff will rise to the top naturally.
This is total crap. If anybody actually believes that, they should be hit in the face with a sledgehammer.
If you say, “Oh, I’ll let Google decide what’s the higher quality stuff and I’ll be okay,” you’ll lose every time. You’ll get outranked by everybody.
Common Black Hat Tactics
All black hat tactics will eventually not work, in theory, but here are a few of them:
If you have a WordPress blog, you probably get tons and tons of spam comments that are total gibberish and make no sense. That’s ScrapeBox. It will find other blogs and tell you if you can comment on them or not. Then it will let you comment on them automatically, for example, if the site has auto-approved comments.
So people will put links in these auto-approved comments. Those are just more lowquality links that you can back to your other links.
Sometimes, we can use ScrapeBox in a white hat way. It can be used to do research, like finding blogs with page ranks that have comments, so you can manually post comments. That’s usually a better way to do it. Black Hat seo Tactics
Any time you have an account on a forum, you get a profile and usually you a get a link to your website. There’s software that does that all automatically, so you’ll get like hundreds of thousands of links from these things. But it’s super low quality and super spammy. So that’s another thing that you would link to your links with.
People say it’s not as effective anymore and that’s probably true, but it still works. Otherwise, people wouldn’t be doing it.
Buying links is stupid. We just don’t do it.
Basically, you can buy text links on people’s sites through Text-Link-Ads.com. But if a Google employee just signs up for an account on Text-Link-Ads, they could see every site that’s selling text links and just be like, “Oh, all those are discounted.”
Then you wasted all this money on it. So, I just don’t see the point. It’s so risky.
Words of Warning
You just want to be careful. You want to mix up the links. You want to have link diversity. Make sure that you have links that are high quality, low quality, relevant, non-relevant, anchor text, non-anchor text, and links from different sources. You don’t want to go too black hat or you’ll end up getting in trouble. Black Hat seo Tactics
Big Brand Dominance
I want to tell you that it’s all going to be about good, quality content but I have this horrible gut feeling that it will be more and more about big brands getting the results. If you’ve seen the most recent algorithm changes, it’s more and more big brands getting emphasis, whereas smaller business is getting crushed.
Focus on Quality
Ultimately, it still comes down to having super-high-quality content and being supervaluable to people. If you’re not, then there’s no point in ranking you.
That’s really the main thing: always focus on high-quality content and high-quality links and you’ll be good.
There’s not really much that you can do other than that. That’s literally the best practice you can do and if that doesn’t work, then you might want to find a different traffic source at some point.
Don’t Lean on SEO
Once you learn search engine optimization, it’s easy. But, it’s only a starting point.
Use it kind of leverage initially, then move into other sources of media and other sources of traffic. Build a list.
It’s a bad idea to solely rely on Google for your business. It’s very risky because Google just doesn’t care about anybody at this point. They’re just a bunch of big bullies.
Diversification is key – in traffic sources, in links, in everything. The sooner you can build up your email list of people, your fan page, or whatever it may be, the less you have to worry about Google.
Ultimately, if you provide value and your content is high quality, then you should be set for a very long time.
1. Write long, high quality content.
I recommends 2,000-3,000 word blog posts. The top spot for every keyword is almost always taken by an article that’s more than 2,000 words long.
2. Check off the fundamentals of on-site SEO.
Use WordPress and Yoast’s SEO Plugin. When you post a new article, optimize the title tag, meta description, meta keywords, headline, and watch your keyword density. Then include other forms of media (images and videos) and interlink your posts.
3. Build up links and off-site SEO.
When link building, be mindful of the relevance and quality of the sites linking to you. Build links through guest posting, web 2.0 properties, link reels, article marketing, and social bookmarking.
4. Avoid common black hat SEO tactics.
Using black hat tactics will eventually get you black-listed from Google. Don’t use Scrapebox, don’t spam with forum profiles, and don’t buy links.
5. Diversify your traffic sources.
If you rely on SEO for all of your traffic, you could one day lose all of your traffic. Focus on simultaneously building up your email list and social media profiles.